We hear this all of the time, we want a video that will go viral! We want the whole world to see how amazing we are! Problem is, they are focused on this idea of “me” being so important and not the audience. Lets write scripts that focus on who will be watching this and why they will want to share this message!


The best approach is to not try to write things that will go viral.

No, the best approach is to write for just one person.

Make an impact on just one person. Even better, make it so they can’t sleep that night unless they choose to make a difference for just one other person by sharing your message with them.

The rest will take care of itself.

-Seth Goden


Happy Acre Farm for Kitchen Table Advisors

Local, sustainable, and organic food is something I’m passionate about. I’ve been working with a small non profit here in the bay area call Kitchen Table Advisors.  

There mission:

“Kitchen Table Advisors envisions a new generation of thriving
small-scale, sustainable farms that produce healthy food and form the
foundation of regional food systems.”

Basically they do this by helping farmers with business coaching, crop planning and resource networking. I truly value there mission and think farmers are the life blood of our collective health. 

These images are of Matt and Helena of Happy Acre Farm. They were an unbelievably sweet couple that are doing there best to have an impact on our local food scene. They are growing some of the most delicious certified organic veggies in our region. I was lucky enough to spend the morning with them to grab these images.  I hope you enjoy.

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